As more surfaces become ad inventory, the economics get complicated
Digiday ·
Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange.
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Ads have broken containment.
They’re no longer confined to TV commercial breaks, billboards and magazine pages. Brands are increasingly integrating ads in between pictures of friends on social media, in ChatGPT search results, smart refrigerator screens and even car dashboards.
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