Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
Digiday ·
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct, creating 24 Seven Agencies as an Avengers-like group.
The three shops acquired last November include design specialists SketchDeck, performance- and digital-heavy Markacy and experiential/content firm Futureman. They’re now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to use, touting a menu of strategy, creative, branding, content, design, media, performance and experiential.
According to each agency’s leaders, clients, from a golf brand owner to a Fortune 500 financial services firm are already expanding their reach from work with just one shop into one or both of the others. And since 24 Seven has an 80 to 100 person new business team helping a range of clients with staffing needs, the full-service breadth of the combined agencies becomes a natural new business pipeline.
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