Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
Digiday ·
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
This story was first published by Digiday sibling ModernRetail
Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age.
The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One offering, called Visual Search Ads, allows brands to prominently advertise their products in search results and in Pin close-ups, or Pins that people click on . Meanwhile, Pinterest’s automated advertising suite — called Pinterest Performance+ — is expanding to include manual A/B testing tools. What’s more, brands that advertise on Pinterest can now pick which products to prioritize during key moments, like a seasonal launch.
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